Southcentral Foundation
NUKA CONFERENCE
Brand Design
Photography
Environmental Design
Design Strategy
Client Services
Project Management
Role:
Lead Designer
Audience:
Healthcare professionals, tribal leaders, educators, national policy advisors
Objective: Increase Engagement & build a cohesive, immersive design system across all platforms – print, digital, environmental – that reflects both SCF’s brand and the unique spirit of the event
Deliverables: Postcards, Website Banners, Event Website, Agenda, Mailers, Printed Ads, Visitor's Guide, Maps, Large NUKA letters
Project Scope
1
Designed a cross-platform system rooted in SCF’s cultural identity and health mission
2
Initiated photo-ready environmental design (NUKA letters) to drive organic engagement
3
Created scalable design assets for both on-site and digital channels
4
Successfully aligned leadership, stakeholders, and attendees through unified design
40%
Increased digital registration vs. previous years, leading to an increase of participants.
Branded photo moments boosted attendee-driven content on LinkedIn and made the event feel more interactive and memorable.
Environmental materials reused across other departments due to strong internal reception.