Brand identity and visual system
Website design and content
Service Copywriting
Printed and in-clinic collateral
Southcentral Foundation
Objective
Increase Engagement & build a cohesive, immersive design system across all platforms – print, digital, environmental – that reflects both SCF’s brand and the unique spirit of the event
Deliverables
Postcards, Website Banners, Event Website, Agenda, Mailers, Printed Ads, Visitor's Guide, Maps, Large NUKA letters
Project Scope
1
Designed a cross-platform system rooted in SCF’s cultural identity and health mission
2
Initiated photo-ready environmental design (NUKA letters) to drive organic engagement
3
Created scalable design assets for both on-site and digital channels
4
Successfully aligned leadership, stakeholders, and attendees through unified design
Outcome
40%
Increased digital registration vs. previous years, leading to an increase of participants.
Branded photo moments boosted attendee-driven content on LinkedIn and made the event feel more interactive and memorable.
Environmental materials reused across other departments due to strong internal reception.