Brand identity and visual system
Website design and content
Service Copywriting
Printed and in-clinic collateral
Project Overview
This project involved developing the Zenlongevity brand from the ground up, including visual identity, copy direction, website design, and printed materials. I created the brand foundation, logo, visual system, website experience, service descriptions, and supporting assets such as brochures, signage, and in-clinic materials. Every touchpoint was crafted to maintain a cohesive, polished aesthetic across both digital and physical platforms.
Branding & Web
I began by exploring Zenlongevity’s core values of balance, rejuvenation, and science-backed wellness. This included researching aesthetics brands, identifying visual cues that convey trust and calm, and creating moodboards to define the brand’s tone.
For the website, the goal was to create a responsive layout with generous breathing room to evoke a sense of luxury and to ensure clear, accessible messaging for all services offered.
Printed
& Social
One of the first needs was a printed catalog of all services offered, so I created a set of branded print collaterals that clearly showcased each treatment. The social media designs were developed to feel airy and spacious, with plenty of breathing room to emphasize relaxation, luxury, and the overall Zenlongevity experience.
Outcome
This project involved developing the Zenlongevity brand from the ground up, including visual identity, copy direction, website design, and printed materials. I created the brand foundation, logo, visual system, website experience, service descriptions, and supporting assets such as brochures, signage, and in-clinic materials. Every touchpoint was crafted to maintain a cohesive, polished aesthetic across both digital and physical platforms.